Who is this laptop targeted for? Critics are wondering themselves. Many see it as a diversion of Dell's traditional target market who are people who want value, functionality, flexibility, performance, and choice, and have little regard for the coolness factor which, they argue, should be left to its undisputed owner: the Apple Macbooks.
In terms of design, the Adamo is actually thinner than the current Macbook (.65" vs .95", even thicker than the macbook air! .65" vs .75") and lighter than Macbook (4 lb vs 5.5 lb, but heavier than macbook air - 4 lb vs 3 lb) and it is also a unibody aluminum construction (same as mac). It has a razor sharp edge around the monitor, and flat closely spaced blacklit keyboard buttons similar to the mac. Unlike previous dell laptops, this one is minimalist: the usual brand and and regulatory stickers have been removed and the information has been removed to the bottom. It also has a handful of LED lights, as opposed to the wide array of lighting selection offered in other models. Dell also created a custom Windows Vista theme for the system, called Adamo Ice.
It has a 1.2GHz Intel Core 2 Duo U9300 (notably slower than the macbook 2.4GHz Intel Core 2 Duo processor, and a little slower than the macbook air which is at 1.6GHz Intel Core 2 Duo). All three laptops (Adamo, Macbook and Macbook air) have 2 GB RAM. This one will have a flash storage disk of 128 GB SSD.